Month: January 2021

Why use Local Search Engine Ads or Local SEO for Business & What is the Difference?

  1. How does SEO or ADs in search engines benefit business?
  1. What is the best fit for businesses, SEO or ads?
  1. Why Some Internet Marketing Companies only choose to use SEO over any ADS?

local search engine ads and local SEO are important for companies. These are the results when customers type in the city and service that a business provides. 

It is beneficial to companies to be listed in search results because leads and sales are generated and create more profit to the business.

Results that are located on the top of the page are ads. Below the ads are ad maps. Then organic maps are list below the map ads and below the maps are organic search content. 

Some businesses use only SEO because of the long term more cost-effective approach.

How does SEO or ADs in search engines benefit business?

There are 30.2 million local business  in the us alone.

627000 new businesses open each year in US.

47.5 percent of the state’s private workforce comes from the local businesses

The SBA states that 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10.

Every business needs leads, sales and profit in order to stay in business. This is why SEO or ads on search is important because they generate leads sales and profit. If the businesses don’t stay open then people lose their jobs.

Google ads are paid for placement here.

With Google map ads you can pay Google to be placed first above all map locations.

Organic Local Maps use directories to get placed here.

With organic maps you earn the locations through organic map SEO.

Organic Local SEO

Organic Local SEO is right below the maps that is earned through organic SEO by content marketing

What is The Best Fit for Generating ROI, SEO or ADS?

Both SEO and ads can be used to generate leads that turn into sales and then profits. So SEO and ads can equal more profit for any business if executed properly.

Pros for ads are 

  • Instant results
  • Top placement
  • Generate leads
  • Turn on and off 

Cons for Ads

  • More money 
  • Temporary

Roughly 80% of all companies focus on Google AdWords for PPC 

46% of people can’t identify ads in search engine results pages 

41% of all clicks go to the top three paid ads in search results 

65% of all high-intent searches result in an ad click (Source)

Pros for Organic

  • More Cost-effective
  • Generate leads 
  • Top Placement

Cons for SEO

  • Takes up to 60 days or more for results
  • Hard to learn 
  • Search engine penalties cause loss of rankings 

93% of online experiences start with search engines 

70% of clicked search results are organic 

75% of search engine users don’t click past the first page 

14.6% of all SEO leads close (as opposed to 1.7% of outbound leads) (Source)

More pros and cons for SEO vs Paid Advertising

Most Clicked SERP Results
Organic position 1 (accounts for 25.5% of clicks when LSAs are present, 27.4% when they aren’t)
Local Pack position 1 (16.1% / 17.3%)
Local Pack position 2 (10.4% / 12%)
PPC Top position 1 (8.5% / 10.5%)
LSA position 1 (7.4%)

Some Internet Marketing Companies only Use Organic SEO and Maps over Paid ADS

If a business has to pay for ads and does not understand how to buy ads let alone the right ads then they also have to pay a fee to have someone place the correct ads out there. Now the cost of getting a lead and sale has a higher possibility to not be worth it or cost-effective.

On the other side using search engine optimization to achieve the same goal a company can just pay for the SEO taking out one of the fees unlike ads and lowering the cost per sale. Which would be less than just buying the ads.

Ultimately it is up to the business owners skills and time. Can they do SEO or set up an ad campaign? Do they even want to spend the time on the SEO and the ad process or do they just want to do what they are good at running their business and taking care of their customers?

In conclusion

  • This article covered how local search engine ads and local SEO are important for companies. These are the results when customers type in the city and service that a business provides. 
  • How It is beneficial to companies to be listed in search results because leads and sales are generated and create more profit to the business.
  • Shown the results that are located on the top of the page are ads. Below the ads are ad maps. Then organic maps are listed and below the maps are organic search content. 
  • Explained why some businesses use only SEO because of the long term more cost-effective approach.

Helpful Tips

First SEO Agency is a good SEO company in Phoenix AZ that offers 50% off the first 60 days on SEO to help curb the wait for the leads to start rolling in.

Learn how to implement Local SEO for any Company

SEO

What is the difference between an seo company and a seo agency?

What is the difference between an seo company and a  seo agency.

There is no difference between an seo company and an seo agency. The two words company and agency can be interchanged but still mean the same thing.

What is an SEO Agency Or SEO Company?

Well to tell you what an SEO Company/Agency is I have to first define what seo means because most people have no idea what seo is considering my 10 year survey of constantly explaining seo. Okay on with the definition seo is an acronym or shortened version of a larger group of words “search engine optimization “.

Search Engine Optimization – Defined

Now search engine optimization or “seo” is the skill to help websites or business owners to get placed on the highest trafficked areas for whatever service or website industry category they are in on Google or other search engines.

Now how do you do SEO?

This is a question that comes up often especially if people understand the definition of seo. This is another reason why seo is not inexpensive.

There are only a small percentage of people in the world that understand what seo is and know how to implement it with sheer confidence even though seo work can take months to even see any result.

The issue is that because there are so many details to seo it’s going to be hard to explain in a brief seo subtitle. This quote “how do you do seo?” Would be better off on it’s own page so you can learn seo and all of its forms

We know what seo means now someone that knows (the skill to help websites or business owners to get placed on the highest trafficked areas for whatever service or website industry category they are in on Google or other search engines.) Starts an seo company or seo agency same thing.

Okay, I do not want to but let’s define what a company is…

Investopedia states ” A company is a legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise. A company may be organized in various ways for tax and financial liability purposes depending on the corporate law of its jurisdiction. Investopedia 

What is an Agency?

Oxford states that an Agency is “a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties.

“an seo agency””. Is an example of an Agency.

So I think we have it covered, the difference between and seo agency and an seo company. Now that we have defined seo and what an agency or company is we can put them together

SEO Agency – SEO Company -Definition

SEO  : the skill to help websites or business owners to get placed on the highest trafficked areas for whatever service or website industry category they are in on Google or other search engines.

Agency/Company: a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties.

Or

SEO Agency/Company: a business or organization established to provide SEO  : the skill to help websites or business owners to get placed on the highest trafficked areas for whatever service or website industry category they are in on Google or other search engines and involves organizing SEO services and money transactions between two parties  SeO agency/company and client.

SEO

What is SEO (Search Engine Optimization)

SEO – Search Engine Optimization

Businesses bring up a common question, what is the difference between Ads and SEO on Google?

  1. Ads on desktop search engines are on the top first 3
  2. Mobile Ads are the first 3 just like the desktop 
  3. A company in Phoenix can purchase ads to be placed on Google separate from SEO called AdWords.
A company in Phoenix can purchase ads on Google separate from SEO..PNG
  1. Organic search ranking are the 10 spots below the ads on mobile and desktop
Organic search ranking is the 10 spots that are below the ads on mobile and desktop.PNG

What is SEO? By First SEO Agency back to top

  1. Search Engine Optimization ( SEO )
    1. Search Engines are Google, Bing, Yahoo, Ask and many more.
    2. Optimization is the methodology behind having a website / URL ranked or show up in the first page of the search engines below the Ads.
  2. On-site SEO
    1. SEO on company “A” website
  3. Offsite SEO
    1. SEO on any other website done for company “A”
      1. Example is building Facebook for company “A”
  1. Great SEO will have the understanding of
    1. Marketing
      1. SEO is a form of marketing
    2. Keyword Research
      1. This is so that when the client reaches the front page of google or any of the other search engines, it is for the correct keyword phrase.
      2. If the keyword is correct then business will convert
      3. If the keyword phrase is not correct then views may happen but sales are disease.
    3. Effective Writing Skills 
      1. Are important because of image
      2. Part of ranking factor with Search Engines
    4. Social Networking
    5. Understand sales 
    6. Demographics
    7. Communication Skills

The secret to growing a company is SEO.back to top

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

  1. SEO can change a company from making almost no sales to having too many to handle.
  2. Some companies in phoenix have all the tools for the best business including great reviews but still can not generate enough leads to suffice growing consistently.
The secret to growing a company in Phoenix is SEO.PNG

http://www.forbes.com/sites/jaysondemers/2015/11/03/the-top-10-reasons-you-need-seo/2/#4a802f4a7e6e

  1. SEO is by far the most cost effective choice for bringing a consistent flow of traffic to any business.
  2. Sometimes companies can’t handle the growth SEO can give them so be careful and ask questions on the amount of leads your SEO company will be giving you.

If a company is in need of leads, SEO is the answer.  back to top

  1. This company knows that people are searching for their services online 
  2. Company knows that flyers and mailers work, so can SEO work better?
  3. Goods and Services are becoming more searched online and from a marketing prospective SEO may be the best answer.

Clients Beat competitors with SEO back to top

  1. If competitors are not using SEO to generate leads then it will be easy to beat the competition
  2. SEO in combination with Flyers or any other form of marketing creates more trust and leads to more sales than if SEO or Flyers were used standalone.
  3. The competition in the space or niche of your company in phoenix or any other city can be online or offline so it’s best to market all over.
  4. SEO is an ongoing project especially trying to rise above the competitors and stay there.

If a company is not spending money on SEO then the business is losing out on money. back to top

Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#192043fe1337

  1. “Spend money to make money” is a known phrase and sometimes you can spend the same amount of money for marketing and receive more or get less.
  2. SEO is a form of marketing that businesses spend the same amount as flyers and delivery of flyers but receive more leads.
  3. SEO is targeted by phrases and makes closing ratios much higher than flyers. Another way, closing sales take less people searching (SEO) for the company in phoenix than if Flyers were delivered whether by mail or at the door.

Hopefully this helped uncover some understanding of SEO.

References

http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#192043fe1337

http://www.forbes.com/sites/jaysondemers/2015/11/03/the-top-10-reasons-you-need-seo/2/#4a802f4a7e6e

https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/