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What is SEO (search engine optimization)?

If you do not understand SEO then this will cover.

Companies / Businesses bring up a common question, what is the difference between Ads and SEO on Google?.

  1. Ads on desktop search engines are on the top first 3
  2. Mobile Ads are the first 3 just like the desktop
  3. A company in Phoenix can purchase ads to be placed on Google separate from SEO called AdWords.
A company in Phoenix can purchase ads on Google separate from SEO..PNG
  1. Organic search ranking are the 10 spots below the ads on mobile and desktop
Organic search ranking is the 10 spots that are below the ads on mobile and desktop.PNG

What is SEO? By First SEO Agency

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  1. Search Engine Optimization ( SEO )
    1. Search Engines are Google, Bing, Yahoo, Ask and many more.
    2. Optimization is the methodology behind having a website / URL ranked or show up in the first page of the search engines below the Ads.
  2. On-site SEO
    1. SEO on company “A” website
  3. Offsite SEO
    1. SEO on any other website done for company “A”
      1. Example is building Facebook for company “A”

  1. Great SEO will have the understanding of
    1. Marketing
      1. SEO is a form of marketing
    2. Keyword Research
      1. This is so that when the client reaches the front page of google or any of the other search engines, it is for the correct keyword phrase.
      2. If the keyword is correct then business will convert
      3. If the keyword phrase is not correct then views may happen but sales are disease.
    3. Effective Writing Skills
      1. Are important because of image
      2. Part of ranking factor with Search Engines
    4. Social Networking
    5. Understand sales
    6. Demographics
    7. Communication Skills

The secret to growing a company is SEO.

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SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

  1. SEO can change a company from making almost no sales to having too many to handle.
  2. Some companies in phoenix have all the tools for the best business including great reviews but still can not generate enough leads to suffice growing consistently.
The secret to growing a company in Phoenix is SEO.PNG

http://www.forbes.com/sites/jaysondemers/2015/11/03/the-top-10-reasons-you-need-seo/2/#4a802f4a7e6e

  1. SEO is by far the most cost effective choice for bringing a consistent flow of traffic to any business.
  2. Sometimes companies can’t handle the growth SEO can give them so be careful and ask questions on the amount of leads your SEO company will be giving you.

If a company is in need of leads, SEO is the answer.

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  1. This company knows that people are searching for their services online
  2. Company knows that flyers and mailers work, so can SEO work better?
  3. Goods and Services are becoming more searched online and from a marketing prospective SEO may be the best answer.

Clients Beat competitors with SEO

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  1. If competitors are not using SEO to generate leads then it will be easy to beat the competition
  2. SEO in combination with Flyers or any other form of marketing creates more trust and leads to more sales than if SEO or Flyers were used standalone.
  3. The competition in the space or niche of your company in phoenix or any other city can be online or offline so it’s best to market all over.
  4. SEO is an ongoing project especially trying to rise above the competitors and stay there.

If a company is not spending money on SEO then the business is losing out on money.

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Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#192043fe1337

  1. “Spend money to make money” is a known phrase and sometimes you can spend the same amount of money for marketing and receive more or get less.
  2. SEO is a form of marketing that businesses spend the same amount as flyers and delivery of flyers but receive more leads.
  3. SEO is targeted by phrases and makes closing ratios much higher than flyers. Another way, closing sales take less people searching (SEO) for the company in phoenix than if Flyers were delivered whether by mail or at the door.

Hopefully this helped uncover some understanding of SEO.

References

http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#192043fe1337

http://www.forbes.com/sites/jaysondemers/2015/11/03/the-top-10-reasons-you-need-seo/2/#4a802f4a7e6e

https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

SEO company in Phoenix firstseoagency.com