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  • How does SEO or ADs in search engines benefit business?
  • Local SEO can take on 2 different forms just like local ads can do now.
  • Local SEO can be in maps and also right below the maps.
  • Local ads are now appearing in the maps but ads are usually above the maps location and below organic search.
  • What is the best fit for businesses SEO or ads?
  • Some Internet Marketing Companies only choose to use SEO over any ADS

How does SEO or ADs in search engines benefit business?

30.2 million local business  in the us alone

627000 new businesses open each year in US

47.5 percent of the state’s private workforce comes from the local businesses

The SBA states that 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10.

Every business needs leads, sales and profit in order to stay in business. This is why SEO or ads on search is important because they generate leads sales and profit.

Google ads are paid for placement here.

With Google map ads you can pay Google to be placed first above all map locations.

Organic Local Maps use directories to get placed here.

With organic maps you earn the locations through organic map SEO.

Organic Local SEO

Organic Local SEO is right below the maps that is earned through organic SEO by content marketing

What is The Best Fit for Generating ROI, SEO or ADS?

Both SEO and ads can be used to generate leads that turn into sales and then profits. So SEO and ads can equal more profit for any business if executed properly.

Pros for ads are

  • Instant results
  • Top placement
  • Generate leads
  • Turn on and off

Cons for Ads

  • More money
  • Temporary

Roughly 80% of all companies focus on Google AdWords for PPC

46% of people can’t identify ads in search engine results pages

41% of all clicks go to the top three paid ads in search results

65% of all high-intent searches result in an ad click (Source)

Pros for Organic

  • More Cost-effective
  • Generate leads
  • Top Placement

Cons for SEO

  • Takes up to 60 days or more for results
  • Hard to learn
  • Search engine penalties cause loss of rankings

93% of online experiences start with search engines

70% of clicked search results are organic

75% of search engine users don’t click past the first page

14.6% of all SEO leads close (as opposed to 1.7% of outbound leads) (Source)

More pros and cons for SEO vs Paid Advertising

Most Clicked SERP Results
Organic position 1 (accounts for 25.5% of clicks when LSAs are present, 27.4% when they aren’t)
Local Pack position 1 (16.1% / 17.3%)
Local Pack position 2 (10.4% / 12%)
PPC Top position 1 (8.5% / 10.5%)
LSA position 1 (7.4%)

Some Internet Marketing Companies only Use Organic SEO and Maps over Paid ADS

If a business has to pay for ads and does not understand how to buy ads let alone the right ads then they also have to pay a fee to have someone place the correct ads out there. Now the cost of getting a lead and sale has a higher possibility to not be worth it or cost-effective.

On the other side using search engine optimization to achieve the same goal a company can just pay for the SEO taking out one of the fees unlike ads and lowering the cost per sale. Which would be less than just buying the ads.

Ultimately it is up to the business owners skills and time. Can they do SEO or set up an ad campaign? Do they even want to spend the time on the SEO and the ad process or do they just want to do what they are good at running their business and taking care of their customers?

In conclusion

local search engine ads and local SEO are important for companies. These are the results when customers type in the city and service that a business provides.

It is beneficial to companies to be listed in search results because leads and sales are generated creating more profit to the business.

Results that are located on the top of the page are ads. Below the ads are ad maps. Then organic maps and below the maps are organic search content.

Some businesses use only SEO because of the long term more cost-effective approach.

Helpful Tips

First SEO Agency is a good SEO company in Phoenix AZ that offers 50% off the first 60 days on SEO to help curb the wait for the leads to start rolling in.

Learn how to implement Local SEO for any Company